Tam Tam Cafe
November 13th, 2024
Hoi An is a ancient city in central Vietnam known for its charm and atmosphere. It is a UNESCO World Heritage site. I have been to Hoi An a few times and I have fond memories of walking the streets, visiting the shops and galleries, hanging out at the restaurants and sitting on the balcony of the Tam Tam cafe while having a few Tiger beers. Unfortunately, as we headed back to our hotel, I felt extremely disappointed.
Let me say upfront that Hoi An is a wonderful place to visit. It is full of charm, interesting shops and good restaurants. However, since my last visit 15 years ago, the area around Hoi An has been built up, there was a huge park/resort built on the island in the middle of the river and everything felt more commercial and a lot more crowded.
Our first stop in Hoi An was a silk factory where we got a five minute demonstration on how silk is made, it was interesting but then suddenly, we are getting pressured to buy silk products as we are taken from one room featuring different silk products. Unfortunately, I see this a lot where you get a short demo and suddenly it becomes a high pressure sales pitch and if you do by something, the tour guide is collecting a commission as you exit. As we left the shop, I pulled our tour aside and let him know that we weren’t interested in shopping.
We made several stops and several landmarks including a 200-year-old ancestral home, the Jinshang Temple, and a 17th century covered bridge built by Japanese craftsmen. Unfortunately, our tour guide was constantly rushing us and was always 20 steps ahead of us. On top of that, everything was crowded which doesn’t make for great pictures, so I didn’t take very many of them but I did get a snapshot of the Tam Tam cafe as we passed by!
I realized that what I loved most about Hoi An was my time where I was just hanging out. Unfortunately, we had a bad guide who was constantly 20 steps ahead of us and rushing us from one item on the list to the next. If i stopped for pictures or to look at a souvenir shop, he would continue walking. As much as I loved the Wellness center, I think I would stay closer to Hoi An so that I could spend time hanging out.
As an interesting side note, at point during the tour, I got the feeling that our guide wasn’t translating everything but rather giving us very short summations. I opened up the translate app and was surprised at how well it translated things, and the amount of information that my guide was telling us. The translate app isn’t the universal translator we see on Star Trek, but it is getting there. It got me thinking as to how translation apps could impact the travel and tour industry.
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